|
Stop Losing
Potential Referrals!
"It's
the One
Word that Scares New
Patients Away..."
"I
used to get bad ear infections. Mommy and Daddy
had to
bring me to the doctor's office a lot. They tried everything
to help
me get better like pills and shots. The last doctor wanted to do
surgery on my ears to put tubes in. Mommy cried when she
heard that.
Daddy didn't like the idea of me getting an operation either...but they
didn't know what else to do."
Words
Make a Difference
"Luckily
our neighbor told Mommy and Daddy about a new doctor she brings her
whole family to... a Chiropractor. But Mommy didn't know much
about
Chiropractors. She
thought they just "cracked" backs
and that idea was scary
to her. But our neighbor
told her
chiropractors don't crack you... they do something called an 'ADJUSTMENT'
and
that
it was gentle and safe, and that it would help my
body heal itself."
"She
also told Mommy how much healthier her kids were because they were
getting adjusted. They didn't get ear infections, allergies or as many
colds. Daddy felt better about 'ADJUSTMENTS'
after our neighbor explained what they really were and Mommy wasn't
afraid to take me to the chiropractor. So they decided to try it out."
The
'Crack' Word Destroys Opportunity...
"I've
been adjusted a few times by my chiropractor... I love it. Everyone is
happy and friendly there, and I see a lot of other kids too.
And the
best thing of all, my ears feel so much better and I don't
have to get
surgery! I'm happy my neighbor took the time to explain what
chiropractors really do to my Mommy and Daddy, and to use the right
word... ADJUSTMENT
(instead of 'crack') so they were not afraid to take me."
"If you know other Mommies or Daddies who have sick
kids, and want
them to get better without drugs or surgery, would you tell them about
Chiropractic... and make sure you use the right word... ADJUSTMENT so they won't be scared to
take their kids too!"
How
many times do you have to tell them... We don't CRACK spines.
Remember
the last patient who asked you for a 'good crack?'
Don't
you cringe every time you hear that? Not to mention all the POTENTIAL REFERRALS
you're losing when they tell their family
and friends you 'crack their neck and back' when
they go. Who would want to try chiropractic after hearing a
scary story like that.
test
And even
though you tell them time and time again, it's called
an ADJUSTMENT, they never seem to take it seriously. What you
want
is a subtle yet impactful way to
teach your patients how
important it is to use the RIGHT words when it comes to describing
Chiropractic Care. And
this poster does just that...
Now imagine the next time someone asks you for a good
'crack.' Instead of getting hot under the collar, you
smile, point to the cute baby and
say... 'Let me share a story with you.'
You tell
them about the little baby's ear infections
how he would
still have them today if his mom and dad really
believed we only cracked spines. You
tell them it hurts knowing people are missing out on
valuable care because they're afraid. And everytime
someone says 'no
way am I ever going to let someone crack my back or my neck,'
you know they weren't told the truth about Chiropractic.
test
What if
that
neighbor wasn't trained to explain what REALLY goes on in a
Chiropractic
office? You see, using the RIGHT words
can heal... using the wrong words can rob someone of the opportunity to
get well with Chiropractic Care.
The
next time someone asks you for a good 'crack' just point to this
poster, tell them the story and watch their attitude change...
After seeing this New Poster and
hearing that story, your
patients will finally start to get it. Imagine
the look on their faces as you point to the poster and tell
them
that story. Some patients laugh and say 'OK doc,
I get the
point.' Others just look at the poster and nod with a new appreciation for
what you do. What ever the reaction,
their paradigm shift will be nothing short of miraculous. No
other
poster on the market can do that! But why
does it works so well?
"What
makes this poster different from all the others?"
A picture is worth a thousand
words, but EMOTION
is worth a thousand pictures. It's the emotional jolt that
makes this
poster work so well. When you just ask your
patients, 'hey do you
mind not saying the
word crack,' it goes in one ear and out the other. But
when you tell
them a story, show
them a picture and make
them FEEL
how using the wrong word 'crack' scares potential patients away, the
idea gets bonded. When that patient's an innocent baby with a
chronic
problem... the idea gets embedded even deeper. Patients will
tear
up when you tell them the story, and sometimes it will be hard for you
to finish it
without getting choked up too.
To make a point really
'stick' in the mind of your patients, it must be simple, unexpected,
credible, concrete, emotional and revolve around a memorable
story. That's what makes this poster work... it visually
incorporates ALL 6 of these key elements. Remember, people
buy with EMOTION.
So to get
your patients to 'buy' into the concept of using the right words to
describe your care, you have to use EMOTION
to drive it
home. Just asking them won't cut it. This poster delivers the
emotional punch needed to drive your point home.
Here's what you'll get:
"How to
increase REFERRALS with one, simple handout..."
And the story won't stop in
your office. Your patients will share it with their
friends too. Don't be
suprised
when they ask for
copies of
the baby's story with that adorable picture. They'll show it
to their spouses, family and friends so they can see what goes
on in your office. Imagine having the story in
'print form' to hand out, right on the spot... Well you can!
test
The Egg's Get Cracked story is also
availble on an 8.5" x 11" flier. Imagine having a
stack right next to
your poster and keeping a few at your front desk for patients
to grap on
their way out. You
can even insert a copy in your New Patient Welcome Mailer to stimulate
more
referrals.
test
What a great idea to start the
Chiropractor / Client relationship
off
on the right foot! And when you run out, you can print
unlimited copies on your own. No re-ordering necessary.
Here's why...
"Make as many
copies as you need, whenever you want with no more
re-ordering or shipping
fees..."
Don't you hate re-ordering fliers or brochures?
(especially those wimpy packs of 50 at a time). The extra cost, the
wait time, the shipping charges... Wouldn't you rather have the freedom
to
make as many copies as you want, whenever you want, right from your own
office printer? Well you can because the "Eggs get cracked"
handout comes as a pdf file, emailed right to your in box
after you
order.
You'll
literally save hundreds of dollars by just printing the
copies you need, when
you need them from your own computer.
No ordering, no waiting, no wasted
piles of
brochures and you won't mind if your pediatric patients make paper
airplanes out of them. Your testimonial pdf file will be
forwarded
directly
to your registered email address after you order.
"Are
your other posters generating referrals, or are they just taking up
wall space?"
Educating your patients doesn't have to be confrontational.
With the right tools and the right intention you can influence them
without a fight. Now
this poster isn't going to add a thousand new patients to your
practice... but imagine how much more meaningful communication it will
stimulate with
your
existing ones. And
you'll probably get a few more referrals in the
process!
test
Never forget... What
you do adds value
to people's lives. You're a Chiropractor!
Show them you care, show them
your pride and get them to respect what you do with this powerful
poster and handout. Using the RIGHT
words can heal, but using the wrong words can rob
someone of the opportunity to get better with Chiropractic Care.
test
Order your Eggs
Get Cracked, I Get Adjusted
Poster and get the Matching
Referral Handout in PDF
Form today. Your patients
will
think twice before asking for another CRACK. Click
Here to Order!
P.S.
Due
to the popularity of our $79
Web Combo Special, we
have a
limited
number of 'Eggs Get
Cracked' Posters
left.
Order
yours
today
while supplies last!
P.S.S
Looking
for More
Great Communication Ideas? Get
a FREE Sticky
Download Every
Week!
Click below to sign up...
|
