Principle33 UC Referrals

"ATTENTION: If you use a Tytron,^TM Myovision^TM or Sub-Station^TM in your practice, this New Poster & Handout will explode your FAMILY REFERRALS!"

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"Mommy loves going to the Chiropractor... Ever since she's started, we've seen a huge change in her. She used to get Migraines every day, but now she rarely gets them. Daddy notices that Mommy sleeps through the night more often now, and she wakes up in a much happier mood. She's even doing more around the house and spending more time with us reading, playing and just being a great mom. We never see her popping those pills anymore, and that makes Daddy really happy.
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Mommy told us when she goes to the Chiropractor they check her for something called a Subluxation... that's what's been making her sick all these years. They "check" her spine to see if she needs to get worked on. When she's GREEN she doesn't, but when she's not GREEN they do something called an Ajustment to fix her. Mommy's been GREEN for months now and it's the healthiest she's been in a long time. We're alll so happy for her and we love having our Mommy back. But we have one question...

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With Mommy doing so well, we wonder if going to the Chiropractor could help us too. Daddy's always sore after work and he has to take more and more medicine for his high blood pressure. My sister has to take an inhaler everyday for her asthma and I hate having to take stuff for my allergies and ear infections. We all want to be healthy like Mommy, but we don't know where else to turn. Maybe the Chiropractor would help us too, if Mommy would only bring us to get checked...

"GREEN is GOOD..."

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The idea for this poster and handout came after scanning a Mom with the Tytron. When she looked over at her results on the computer screen, those were her exact words... "Green is Gooooood." We both shared a laugh. She'd come a long way from where she first started. The migraines were almost all gone, she was sleeping much better and her Life was returning to normal. She graduated from the 'get me out of pain' stage and was moving toward a deeper understanding of Chiropractic... even if at that moment it only meant, GREEN is GOOD.

As I turned back to the table I asked her, "ever wonder how your kids or husband would measure up?" She looked at me puzzled and said, "I never really thought about that until you asked... they do have a lot of health issues." I respond back, "would be important to know if they're GREEN don't you think?" She says, "yeah, it would be... I should get them here." The seed was planted.

FACT: Mothers make the majority of the health care decisions for their family...

Has this ever happened in your office? Mom comes into your practice for a chronic health problem and gets unbelievable results. Her life is turned around 100%. She's amazed at how such a simple adjustment could have such a huge impact on her health. She thinks you're a miracle healer and doesn't miss an appointment to get checked. After every office visit, when she's done singing your praises at the front desk, you see her jump into a waiting car with her Subluxated husband and children, never once entertaining the thought that THEY should get checked too! This poster and handout changes that because of...
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Emotion, Emotion, Emotion. They say a picture is worth a thousand words, but EMOTION moves mountains. The GREEN Mom family picture combined with an emotionally driven story from her child's point of view, will help her finally see the importance of care for the Dad and the kids. Mothers do not want to believe they're neglecting their family's health. After reading the story, just ask when she'd like to bring the family in and she'll do the rest! And here's why...

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To make a point really 'stick' in any patient's mind, it must be simple, unexpected, credible, concrete, and emotional so they can realize on their own they need help. That's what makes this "CHECK for a CHECK" program work so well... it visually incorporates ALL 6 of these key elements so prospective patients get the point right away.

Remember, patients act on EMOTION. So to get anyone to 'buy' into the concept of coming to your office, you need EMOTION to drive them there. Educating alone won't do it. This Poster and handout delivers the visual and emotional punch needed to generate action

Emotional story, combined with a great offer equals a Great Educational Tool for In-Office Referrals, Spinal Screenings or P.A.D's

The "Check for a Check" handout is critical to the success of this program. Referrals happen when you clearly ask for them and make your patients an offer they can't refuse. In other words, remove the bariers or "subluxations" to them bringing the rest of their family in. You need to make it easy for them to do the right thing.

Included at the bottom of your handout is a clever mock up of a bank check you literally "write to your practice," complete with a spot for expiration date, a special offer and its total VALUE. Simply customize the blank check with your office info and taylor make an offer to fit your practice style (and state laws). Easy for staff to produce and distribute. You can also sell them as Gift of Health Certificates, or use them at Spinal Screenings and Patient Appreciation Events as an office coupon.

Now imagine showing your New and Existing Patients this poster, giving them the emotional story to read and confidently asking them when they'd like to bring their entire family in for a simple "CHECK"... You know you can have a huge impact in the life and health of your patient's loved ones, and now you have a tool that can drive that message home with emotional impact. No more begging, no more inferiority complexes... just powerful PHANTOM PRESSURE that allows you to take a back seat while the patient decides for themselves to do the RIGHT THING. See your New and Exisiting patients booking appointment after appointment for their families and loved ones! You're on a roll, you're in the zone and best of all, you know in your heart,

It's not about signing up new patients... it's about getting more people CHECKED for SUBLUXATIONS.

It's so much less stressful going to practice every day, not worrying about how many patients you have to hound into the practice to stay afloat. The real success, magic & fun in Chiropractic comes from simply exposing more people the Principle of it. It's a numbers game... expose more people to the truth in a NON-CONFRONTATIONAL, RELAXED way, and more people will gladly take what you have to offer.

In reality, this poster and referral handout isn't going to grow your practice to 10,000 visits a week overnight. But with the right tools, you can improve your referral numbers and pasively influence more Moms to consider getting their entire family checked for Subluxations. That means more Dads, kids and grandkids being exposed to the benefits of Upper Cervical Care. Plus, you're gonna save some outside marketing $$$ and grow your practice from the inside out!

At just $47, the first REFERRAL you get will pay for the entire package 20-50 times over!

Getting referrals from your patients doesn't have to be confrontational. With the right phantom pressure and the right intention you can influence them without a fight. Never forget... What you do adds value to people's lives. You're a Chiropractor! Show them you care, show them you want to help their entire family with this powerful poster and handout. Everyone in the family DESERVES to at least get checked. Order your "Check for a Check" Referral Package and start growing your practice, one family at a time!
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